Check to see the latest press releases and articles about WhenU. For press inquiries, please contact our marketing department at marketing@whenu.com. We look forward to hearing from you!

Press releases
Articles by CEO Bill Day


What People Are Saying About WhenU

"MediaPost reports TRUSTe's admission of adware vendors WhenU and Vomba to its whitelist of certified programs. This is a significant milestone, especially for WhenU, which has been pursuing a hard path toward reconciliation with the privacy community since October 2004 when About.com founder Bill Day took over as CEO. It's also a significant setback for Zango, which didn't make the cut following its run-in with the FTC last November. "
February 21, 2007 -- Gartner

"The Trusted Download Program represents another important step toward making downloadable software more transparent," Ari Schwartz, deputy director of Center for Democracy and Technology, said in a statement. "By assuring compliance with consumer protection standards, the Trusted Download Program will help companies make more informed decision about potential partners in this growing industry."
February 16, 2007 -- Forbes

"Everything we applied for was approved," added Day, noting the company made about three changes to its software during the certification process. Also in the "Certified Advertising Software" category, TRUSTe certified Vomba Network's ad-supported screensaver software Vomba.
February 16, 2007 -- ClickZ

TRUSTe, the non-profit organization that helps consumers and businesses identify trustworthy online organizations, today unveiled a whitelist of applications that have passed a certification process for the company's Trusted Download Program.
February 16, 2007 -- iMediaConnection

AFTER SPENDING MORE THAN ONE year reviewing adware companies, the nonprofit TRUSTe has issued its first "whitelist" of programs that meet its certification guidelines. The results: adware company WhenU made TRUSTe's cut, as did Vomba Network, but Zango, which recently agreed to pay $3 million to settle FTC charges, was among the adware purveyors that weren't certified.
February 16, 2007 -- MediaPost

[WhenU CEO Bill] Day said WhenU is seeing growth in the adware industry due to players in the space pursuing best practices and improving behavioral targeting while consumers are opting for downloadable software rather than prepackaged.
July 10, 2006 -- DMNews

"There's a difference from the old B2B days," says Bill Day, head of internet advertising company WhenU. The early online markets "offered revolutionary purchasing opportunities but had very, very little traffic," he says. In a world where advertisers are used to buying in online auctions, things should be different. "
May 24, 2006 -- Financial Times

"The real leader of the clean adware movement is WhenU... Internet activists such as the Center for Democracy & Technology are turning up the heat on big companies whose brands end up in pop-up ads. Those companies need a legitimate alternative and WhenU aims to play that role; it is hoping that best practices make best profits... Pop-up adverts do not have to be a nuisance: they can help us do what the internet does best ?shop around. "
May 3, 2006 -- Financial Times

"Bill Day served as a VP at Prodigy, the online service that predates the modern Internet, and co-founded About.com, a network of sites on 500 topics. Today, he heads WhenU.com, the "good" adware purveyor that wins praise, not jeers, from industry pundits. "
May 1, 2006 -- "High 5 Profile," Information Week

"Day maintains that WhenU's software doesn't record Web movements or generate irrelevant pop-ups. Consumers must check a consent box before downloading the software, and the ads feature WhenU's logo. The up-front approach is a key selling point for [CEO of travel site Kayak.com Steve] Hafner. 'We wouldn't use a product that wasn't transparent to consumers,' he says. 'Our philosophy is that we don't like spam, so let's not spam other people. "
April 2006 -- Attention, Shoppers - Inc.

"The people behind Pronto -- along with those behind other newly minted offerings from SmartShopper, Dealio, ActiveShopper, NexTag and WhenU -- say they believe this version of shopping software will stand a much better chance than its late 1990's antecedents, thanks to better technology, more high-speed connections and a greater acceptance of alert applications like SideStep... unlike other applications, Pronto has not yet bundled itself with other free software providers to increase the chances that consumers might download it. WhenU in particular has made progress with that method."
March 27, 2006 -- Pssst! You Can Get It Cheaper Over There Bob Tedeschi, New York Times

"Prioritizing user value is something that seems to have worked in WhenU's favor. While Claria, 180 and DirectRevenue continued making headlines for all the wrong reasons in 2005, Day's company was being absolved of past misdeeds."
February 10, 2006 -- Adware's New Day: WhenU CEO Bill Day Cleans House and Educates Consumers, Adotas

"It's easy to do business in a bad way -- although it's not easy to keep doing business badly because people tend to catch on -- but what are the best ways to do business? We start today with WhenU CEO Bill Day's piece on the benefits of getting consumer permission in interactive marketing."
December 28, 2005 - Doing it Right: the Best of iMedia 2005

"WhenU has launched a comparison shopping tool to complement its desktop ad-serving product. The software has been successful in the travel category, where click-through rates rose from 4 percent to 13.8 percent -- with steady conversion rates -- since the rollout last month, according to Day."
November 30, 2005 - ClickZ

"When Bill Day took over as WhenU's CEO in October of last year, one of the tasks he took on was to put focus on the consumer and in so doing, redefine what adware really is.... some of the anti-spyware software out there is just plain wrong in how it identifies WhenU"
October 11, 2005 - iMedia Connection

"It's almost like taking your distribution in house solves 90% of the problems that people scream about so much (myself included). Woo-woo! Here comes the clue-train! Next stop, Cluesville! Perhaps some of WhenU's competitors would like to purchase a ticket."
September 23, 2005 - VitalSecurity.org

"What a contrast with some other adware vendors' attitudes and practices.. Other adware companies would do well to adopt WhenU's philosophy and emulate some of their practices."
September 22, 2005 - ZDNet

"WhenU is shaping up to be the example against which other behavioral marketing firms are judged."
September 22, 2005 - SpywareDaily.com

"At least one adware company, WhenU, has brought all their distribution in-house. IMO, the internet would be a better, safer place if more companies followed suit."
September 20, 2005 - ZDNet Spyware Confidential

"[WhenU has] done a better job of cleaning up their products and distribution networks - and done it faster, according to Sunbelt Software president Alex Ecklberry."
September 7, 2005 - eWeek

"[Researcher Eric] Howes contrasted 180solutions with New York-based WhenU. 'Why don't they just do what WhenU did,' he said."
September 7, 2005 - Seattle Post-Intellegencer

"Howes pointed to the turnaround in the past year of WhenU. 'WhenU pretty much put an end to the problem. so we know it can be done,' Howes said."
August 16, 2005 - Washington Post

"WhenU, which has gone the furthest to newly notify consumers of its software downloads. has also had some other good fortune. The company recently won a trademark infringement case [that] makes it clear that consumers own their desktop and can install whatever software to deliver ads."
July 12, 2005 - CNET News.com