New York, NY, September 13, 2005 -- WhenU.com, Inc., the leader in best practices for software-based advertising, announced today that Ken Evans has been named Executive Vice President of Advertising Sales.

Evans was tapped to lead WhenU's advertising sales and operations teams, which have grown to 25 since the company brought all sales in-house earlier this year. WhenU has also expanded its distribution and compliance teams since former About.com CEO Bill Day was named CEO of WhenU in October of 2004.

Previously, Evans served as Executive Vice President, Sales and Marketing at Advertising.com, where he restructured the company's sales organization and more than doubled revenue as a result. During his tenure as Vice President of Sales at ZDNet/CNET Networks, sales grew from $3 million to $125 million in 3 years. Evans began his career in 1988 at CMP Media creating value for their key publications and serving as Senior Director of International Sales until 1996.

"We're pleased that our aggressive and consistent leadership in the implementation of best practices has enabled us to attract an experienced Internet sales veteran of Ken Evans' caliber," says Day. "Ken has held leadership roles with key players throughout the evolution of Internet advertising. He understands our commitment to respect the consumer's right to control the desktop and meet the advertiser's need to target effectively while protecting peoples' privacy and security."

"Smart marketers know that software-based advertising is extremely effective, offering unprecedented return on investment," says Evans. "WhenU is the only company in this space that has truly proven its commitment to providing users with clear disclosure and complete control, enabling consumers to freely opt in or out of receiving WhenU's competitive marketing offers at any time - without sacrificing computing performance, privacy or control. I look forward to communicating the advantages of WhenU's unique approach to the advertising community."

WhenU is the standards leader in software-based contextual advertising. The company's products enable consumers to download and use free software in exchange for agreeing to view a limited number of relevant pop-up ads offering valuable coupons and compelling comparative advertising offers. WhenU also displays its contextual advertising from within desktop toolbars and can serve contextual advertising on publishers' sites.

All WhenU products are installed with the explicit permission of the consumer, are clearly branded and easy to uninstall. In contrast to all other players in the behavioral/contextual marketing space, WhenU does not use tracking cookies or harvest clickstreams showing all the sites the user visits, nor does the company compile or maintain any database of behavioral data or engage in any type of user profiling, anonymous or otherwise. In addition, every ad served by WhenU displays the company's toll-free support number. WhenU reaches more than 12 million unique consumers monthly and has attracted more than 400 brand name advertisers, including many Fortune 500 marketers.

WhenU is an established force in software-based contextual advertising and the industry leader in best practices. Its products include adware, branded toolbars and integrated contextual and behavioral products that enable many Fortune 500 companies to reach consumers with the right message at the right moment without compromising users' privacy or security. WhenU's unique advertising technology distinguishes itself from existing approaches by applying precision logic at the desktop level. From the desktop, WhenU software examines keywords, URLs and search terms currently in use on the opted-in consumers' browsers and then presents highly relevant advertising, coupons and services. WhenU does not use tracking cookies, collect personal info or harvest clickstreams showing all the sites users visit, nor does the company compile or maintain any database of behavioral data or engage in any type of user profiling, anonymous or otherwise; behavioral data remains encrypted on the opted-in users' machines. WhenU is headquartered in New York City and has offices in San Francisco and Toronto. For more information visit http://www.whenu.com.