NEW YORK, NY April 6, 2006-- Behavioral targeting firm WhenU (www.whenu.com) has added industry veterans Matthew Hunt and Fredrick Rolff to its executive team. Hunt joins WhenU as chief technology officer, a position he held formerly at Omnipod. Fredrick Rolff has been named vice president of finance. Rolff had been chief financial officer for biotechnology company Sentigen Holding Corp. Hunt and Rolff join 9 other new staff members in technology, sales, finance, and business development hired by WhenU since January from companies including CNET Networks, Morgan Stanley, Quigo and PricewaterhouseCoopers.

"Our proven commitment to industry best practices is a key strength that allows us to continue to attract top talent," said WhenU CEO Bill Day, co-founder and former CEO of About.com. "I'm pleased to have Matt and Fred join our executive team, which includes Adam Lichstein, former Managing Director at Razorfish, and Ken Evans, who had been executive vice president of sales at Advertising.com. WhenU is poised for continued growth, and they have the skills and experience to help us continue to move in the right direction."

Hunt has more than 15 years experience developing software and other technology products. As CTO of Omnipod, he engineered secure, real-time communications solutions for Fortune 500 companies and state and local governments. Previously, he worked with messaging middleware company Tempest, and was president of Linux Users of New York.

Rolff has more than 10 years of finance, accounting, and operating experience at public companies in growth-oriented technology industries. Prior to Sentigen, he was director of financial strategy for Rare Medium Group, Inc., an Internet consulting and venture capital company.

WhenU's behavioral targeting solutions deliver valuable offers and comparison shopping services without compromising consumer privacy or computer performance. The company's unique technology delivers timely and highly relevant content to fully opted-in consumers without the use of tracking cookies or server-side profiling. WhenU was founded in 2000 and is headquartered in New York City with offices in San Francisco and Chicago. An overview of WhenU's software and practices is available at http://www.whenu.com/overview_of_practices.html.