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Press releases
Articles by Bill Day

NEW YORK, NY - June 13, 2006 - Behavioral targeting company WhenU has tapped interactive marketing executive Joanna Bolles as vice president of corporate marketing. Reporting to CEO Bill Day, Bolles will lead all corporate communications, marketing and branding programs for the Company.

Bolles joins WhenU from direct marketing and interactive firm V12 Group, where she was vice president of marketing. She facilitated the merger of five companies and launched the resulting V12 group brand, including the development of lead generation campaigns for each business unit and overall corporate strategy, messaging and communications. Prior to V12, Bolles was director of marketing at Boston-based interactive media firm Dotomi, Inc., where she focused on brand affinity marketing, online customer retention and best practices for consumer privacy communications. In addition to the interactive and direct marketing spaces, Bolles has held director of marketing roles at technology services-based companies, including E5 Systems and Breakaway Solutions. She began her career in high-tech PR.

"Our WhenU company message stems from the significance of user value," said Day. "As we expand our business into new products, markets and audiences that reinforce our consumer focus, Joanna's experience will be invaluable, and we look forward to her contributions."

"The WhenU opportunity is what attracted me to the company," said Bolles. "WhenU's dedication to transparency with consumers is significant in being a top player in the convergence of different online media. The end goal is found in the consumer. The company that succeeds in building its product and market around consumer value through respectful communications wins. WhenU is a frontrunner."

As a behavioral targeting advertising company, WhenU gives consumers the choice of receiving a small number of relevant ads and comparison shopping selections as an alternative for paying for the most popular applications available online. The Company's unique privacy technology is the only behavioral advertising option that connects advertisers with opted-in customers without requiring any server-side data capture, profiling or tracking cookies of any kind. With over hundreds of advertisers and publishers, WhenU serves industries ranging from shopping, entertainment, and travel to technology, finance and automotive. WhenU was founded in 2000 and is headquartered in New York City with offices in San Francisco and Chicago. For an overview of WhenU's software and practices, please visit: http://www.whenu.com/overview_of_practices.html.