UPDATED: September 9, 2005

WeatherCast Privacy Policy

By downloading WeatherCast ("the Software"), you give permission to WhenU.com ("WhenU") to display relevant contextual information and offers within the WeatherCast application. The Software selects which ads and offers to show you based on several factors, including: Web pages you visit, search terms you use while searching online, content of the Web pages you view and your local zip code (if you have supplied it).

The Software protects your privacy by uploading a database of content in small chunks to your desktop and then determining on your desktop whether to retrieve information from WhenU or third-party servers. To protect your privacy, the same database of content is sent to all desktops. Decisions regarding which ads to retrieve to an individual desktop are all processed on the individual user's desktop - and isolated from WhenU servers. In this way, WhenU is able to deliver to you relevant coupons, information and advertisements without sending all of your browsing activity back to WhenU and without establishing any profile about you (even anonymously) on WhenU servers.

Your privacy is also protected in the following manner:

• Your personally-identifiable information is not required in order to use the Software. WhenU does not know your individual identity and does not attempt to discern it in any way.
• As you surf the Internet, your "clickstream data" (i.e. a log of all the sites you visit) is not transmitted to WhenU or any third party server.
• WhenU does not assemble any personally-identifiable browsing profiles of you or your individual machine.
• WhenU does not assemble any anonymous machine-identifiable browsing profile of you or your machine.
• WhenU does not track which ads and offers you see as an individual user - all of our analysis and tracking of ads is done in the aggregate.

The Software does send back a limited amount of information from your desktop in order to count the number of users in our network and optimize the performance and relevance of the ads. For example, the software may send WhenU a communication that includes information about the webpage you were viewing when you saw or clicked on a particular ad. WhenU has intentionally designed these communications back to WhenU to be highly protective of user privacy, in the following ways:

• Each individual desktop is assigned an anonymous, unique machine ID. This machine ID is used only to enable WhenU to count unique, active desktops in the network. The machine ID is not used to determine which ads to serve individual users or to create browsing profiles of users.
• When ads are requested and/or displayed by the Software, impressions and click-throughs, including the factor (i.e., the URL, keyword, search term, or some combination thereof) that caused the ad to be displayed are reported to WhenU. To protect your privacy and prevent WhenU or any third party from assembling individual user profiles or knowing which websites you visit, your unique machine ID is intentionally excluded from these limited ad-optimization communications.

The Software does not place any cookies on your desktop. It is possible that a third party advertising on our network might place a cookie on your desktop.

Certain text links within WeatherCast represent paid listings provided by third-party partners. Clicking on these links will subject you to the privacy policies of such third-party partners, which may be different than the terms described in this Privacy Policy. WhenU is committed to serving highly relevant, contextual coupons and offers, while still providing consumers with industry-leading privacy protection. For any further questions about our privacy policy, please email privacy@whenumail.com.